Parents Got Beef

Chuck Zimmerman

Parents who love their kids ought to make sure they’re getting the nutrition of beef. So, as part of the new beef advertising campaign you can find Beef Checkoff advertising in Parents Magazine online. Apparently this is a value-added promotion. One such example can be seen in the latest issue of Parents magazine. On a page titled “Contests and Promotions”, …

Advertising, Beef

The Easter Egg of 2008

Laura McNamara

The egg is an icon of Easter, but where did the Easter egg tradition come from? PAAS says egg coloring is a 5,000 year old practice. The egg decorating company also takes a look at egg trends for Easter 2008. Persians first began using colored eggs to celebrate spring in 3,000 B.C. Today, egg decorating is a favorite family activity. …

Advertising, Food

Chili’s Burger Showdown

Laura McNamara

Back your favorite NFL player by picking your favorite Chili’s Smokehouse Bacon Burger. The restaurant chain is in the midst of its Burger Showdown. Who’s it going to be? Minnesota Vikings running back Adrian Peterson, New Orleans Saints quarterback Drew Brees or Philadelphia Eagles running back Brian Westbrook? You know, this burger showdown thing could catch on. How about a …

Advertising, Beef, Food

Live, Eat… Breathe Ethanol

Laura McNamara

There’s no doubt racing fans noticed the difference when the Indy Racing League switched from pure methanol to a 98 percent blend of ethanol as the fuel of choice. The smell of burning ethanol is just as distinct as the roar of Indycars racing around the track. Love the races? Love the fuel? Love the smell? Tell others about your …

Advertising, Ethanol

Juice Up with the Berenstain Bears

Laura McNamara

Kids love juice boxes and they love Berenstain Bears. That’s reason enough for The Berenstain Bears and Sensible Slippers Organic Juice Boxes to team up to promote healthy drink options for kids. R.W. Knudsen Family(R) is partnering with The Berenstain Bears(TM) for the launch of Sensible Sippers(TM) Organic Juice Boxes, available nationwide this Fall. Sensible Sippers are 100 percent certified …

Advertising, Food

Beef Says I Love You

Chuck Zimmerman

At least it does at Piggly Wiggly according to a story on Adrants. For Valentine’s Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11. This ought to create some buzz in Reno next week at the Cattle Industry Convention. I’ll be there starting Monday evening. …

Advertising, Beef

Huntsville Hooters are a Hoot in the Kitchen

Laura McNamara

Chicken wings. Great for American poultry producers. Great for the American public. Apparently, the best to be had… from Hooters outlets anyway… is in Huntsville, Alabama. The kitchen staff of the Hooters of Huntsville, Alabama has been named the 2007 Hooters Kitchen Crew of the Year and was presented $10,000 cash and the title belt on January 3rd. The HKCY …

Advertising, Food, Poultry

MarComm Changes at John Deere

Chuck Zimmerman

The ag equipment division of John Deere has realigned it’s advertising and marketing communications jobs in the Lenexa, KS office. Here’s a list of the changes which take effect immediately. David Pauli is Division Manager, Large Ag Equipment, including large frame 7000, 8000 and 9000 series tractors, combines, cotton harvesters, seeding equipment, tillage and spray equipment, as well as John …

Advertising, Agribusiness, John Deere, Tractor

All-Natural Simmer Sauces

Laura McNamara

Consumers wanting the natural choice for this holiday season might want to keep Good Clean Food´s all-natural simmer sauces in mind. The company has just launched its new chicken sauce product line in the northeast and plans to expand distribution from there. The new sauces — Cacciatore, French Tarragon and Maine Cider — have hit shelves at Whole Foods markets …

Advertising, Food, Poultry

USDA/Ad Council PSA To Prevent Obese Kids

Chuck Zimmerman

In this public service announcement produced by USDA and the Ad Council eating an apple keeps the ceiling from falling on you and turns it into a world map. Well, that’s not really the message. The United States Department of Agriculture’s Food Nutrition and Consumer Services and the Ad Council announce today the launch of a multi-media public service advertising …

Advertising, Food, USDA, Video