How General Mills Creates Content

Chuck Zimmerman

The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …

AdFarm, Audio, Food, Social Media

Using Social Listening for Content Ideation at AgCatalyst

Chuck Zimmerman

Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …

AdFarm, Agency, Audio, Social Media

Become an AgCatalyst

Chuck Zimmerman

What is an AgCatalyst? In this week’s ZimmCast Roger Reierson, AdFarm, is going to tell us. AgCatalyst is a two day conference where marketing and communications professionals learn how to solve agribusiness challenges and create opportunities by using digital social communications tools and strategies. Presenters include agribusiness and food industry experts and some completely outside the industry. Roger says that …

AdFarm, Agency, Audio, ZimmCast

Talk About Digital Food Fights

Chuck Zimmerman

The title for this morning’s AgCatalyst keynote sounds daunting, “Exploring Humanity’s Ag Communications History Spanning from Egyptian Emojis to Today’s Digital Food Fight.” How do you pack all that into one session? Well, Susan Beebe, Manager of Social Media & Online Communities, Tyson Foods, is doing just that. I visited with her earlier to get some take-aways from her presentation. …

AdFarm, Agency, Audio, Food

The Sales Lion Prowls at AgCatalyst

Chuck Zimmerman

Marcus Sheridan started out his career as a “pool guy.” But today he has a digital marketing agency, The Sales Lion. This guy has lots of energy which you’ll be able to hear in a snippet of his AgCatalyst presentation below. I also interviewed him to get a few take-aways to share with you. First, he says “We have to …

AdFarm, Agency, Audio

Farmers as AgCatalysts

Chuck Zimmerman

Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …

AdFarm, Agency, Audio, Government, Social Networking

Will You Be an AgCatalyst

Chuck Zimmerman

Here at AgWired we have believed from day one that “It’s all about the content.” And that’s the theme of this year’s AgCatalyst event taking place next week in Minneapolis. I will there and hope to be creating some great online content to share with you. It’s my understanding that registrations have already surpassed last year’s event and if you …

AdFarm, Agency

Get Your AgCatalyst On

Chuck Zimmerman

Perhaps you’re wondering what an AgCatalyst is? Josh Lysne can tell you about it. I will be attending the event this year following the Advanced Biofuels Conference in Minneapolis. Isn’t that convenient? This video might help you understand what you want to participate in. This is not the first AgCatalyst. In this video AgCatalyst attendees discuss how the 2013 AgCatalyst …

AdFarm, Agency