The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. The new “Above All Else” campaign aims to …
New Resources Available for Dairy Producers
The Innovation Center for U.S. Dairy announced new science-based resources available for dairy producers, processors, industry partners and stakeholders. The resources help the industry act on the unprecedented scientific research commissioned as part of the U.S. Dairy Sustainability Commitment — a collective effort of the dairy value chain to measure and improve the sustainability of U.S. dairy from farm to …
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Agriculture data and marketing solutions company Farm Market iD, announced it has launched a new website in conjunction with new branding. Paulsen Marketing has discovered just how influential online contributions are to purchase decisions for rural lifestylers. This year Ukraine will launch a line of high-performing harvesting combines Tucano-440 jointly with the German company CLAAS. The National FFA Convention & …
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R&D LifeSciences announces its new and improved website with the latest products and advances in technology and research. Agriculture Secretary Tom Vilsack appointed five representatives to serve on the Peanut Standards Board. American Royal volunteers were celebrated at a dinner and awards ceremony hosted at the American Royal Complex Tuesday evening April 16. The U.S. Farmers and Ranchers Alliance’s next …
ZimmComm Agri-Blogging Internship Application
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. The opportunities will include all-expense paid trips to one or more industry events where students will assist in the compiling of photos, audio and video and posting of activities …
Paradowski Creative Earns New Business
Paradowski Creative is the new agency of record for Monsanto’s ongoing America’s Farmers advocacy campaign. The integrated marketing communications campaign includes a variety of elements, such as national advertising, online communications, public relations and a key engagement program called “Farm Mom of the Year.” The addition of this Monsanto advocacy campaign continues the long-standing relationship between the two groups. Paradowski …
ZimmComm Announces Agri-Blogging Internships
ZimmComm New Media is now taking applications for students in the agricultural communications field to attend and learn how to “agri-blog” some of the most important industry events held every year. It has been years since we worked with Monsanto on student blogging opportunities at Commodity Classic and we miss the experience of working with budding agrimarketing professionals. So we …
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Agriculture Secretary Tom Vilsack announced the re-establishment of the Forestry Research Advisory Council and is seeking nominations for new members. Bayer CropScience and Monsanto Company have entered into a series of licensing agreements for next-generation and enabling technologies in the field of plant biotechnology that will provide new options and choices for farmers. Farm Market iD, announced it has launched …
Grocery Store Must See
Our latest ZimmPoll asked the question, “Have you started spring planting” Our poll results: Sixty-two percent said No, I’ve Been Delayed More Than One Week, twenty-three percent said Yes, I’m In the Field Right Now, and fifteen percent said No, I’ve Been Delayed by One Week. The late winter storms and heavy rain showers seem to have put a damper …
Registration Open for AgGateway Meeting
Registration is now open for AgGateway’s 2013 Mid-Year Meeting, to be held June 17-20 at the John Deere Financial Facility in Johnston, Iowa. At the meeting, AgGateway councils, committees and working groups will move forward on valuable efforts to promote, enable and expand eBusiness in agriculture. These efforts are helping companies to implement supply chain efficiencies in such sectors as …