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Use Google News As A Clipping Service

Chuck Zimmerman

Google NewsWant an inexpensive news clipping service? Want to keep up with the news on a specific subject? Have you tried Google News? For a while now you’ve been ableto set up a Google News Alert for any keywords which generates an email to you with links to stories Google find for those words. You can have it set up for delivery as it happens, once a day or once a week.

Internet

Iraq Seed Industry Needs Help

Chuck Zimmerman

Iraq FlagI don’t know if this provides some opportunity for a U-S business but according to the latest FAO release there’s a real shortage of quality seed in Iraq. Perhaps some of our companies here could help out? Anyone know of this already being done?

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Blogosphere Behavior Analyzed

Chuck Zimmerman

Comscore NetworksNow for some serious research on the online activity of blogs. The folks at Comscore Networks have released the results of a study that you might find interesting. It doesn’t have a breakout for farmers but I think you will gain some insight into even their media usage from this. I am still asked by professional marketing people “what is a blog?” and even after explaining I’m sure some of the folks I’ve spoken with still wonder if anyone would visit a “blog.” Well they do and in a serious and growing way. For example, in this study they report a 45 % increase in visits from internet users to the 400 blog domains they analyzed in the last year! I found this study thanks to a link on the Fast Company weblog. Here’s some tidbits from their news release and you can also view the full report here.

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Cows As Living Billboards

Chuck Zimmerman

Painted CowsNot only is this an interesting way to advertise but it’s in my home county of Sarasota, FL. I was alerted to the story on Adrants and the images and story information comes from NBC6.net. Basically the Golden Palace online casino dyed the cows and to make the PETA people happy they dyed “Go Veg” on the other side. The owner says “the cows are just happy they weren’t branded.”

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DTN Going Mobile

Chuck Zimmerman

Data Transmission NetworkWhile people in some of the traditional media are still trying to hold on to the good old days DTN is working hard to transition to the future. I haven’t seen them publish a farmer media usage study and yet they’re moving forward. I used to work there so I know it’s not any easier for them to change than anyone else. They were the cutting edge of information delivery with the satellite-delivered weather, market and news data. But people need to be mobile. That was always one problem with the “old system.” You had to be there in front of the monitor to get it. Now you don’t!

Media