broadhead Acquires Filament

Chuck Zimmerman

broadhead has acquired Filament which makes it one of the nation’s largest agencies serving industry-leading food and agriculture clients. broadhead, an employee-owned, data-driven, creative agency powering brands that transform how we eat, move and live, has acquired Filament, a Madison, Wisconsin-based agency specializing in production and recreational agriculture. With a segment-leading client portfolio, Filament has a strong history in helping …

Agencies

ZimmComm 2024 Preview

Chuck Zimmerman

It’s hard to believe that it was 20 years ago this year that we started ZimmComm but here we are. While we are not as busy as we once were pre-COVID, we have a good line up of events on our calendar for the year. We are hitting the agriblogging highway already this week for the Beltwide Cotton Conferences in …

ZimmComm Announcement

ZimmCast 723 – 2023 Events Compilation

Chuck Zimmerman

Hello and welcome to the ZimmCast. As we come to the end of 2023, we already have dates on the calendar going into the new year for about the same events we did this year, most of which we have been doing for about 15 years. From Beltwide Cotton Conferences right after new years to the American Seed Trade association …

Audio, ZimmCast

Tackling the Podcast Download Numbers Challenge

Chuck Zimmerman

“There are three types of lies — lies, damn lies, and statistics.” ― Benjamin Disraeli Providing audience numbers for media has never been an easy task, but when it comes to online metrics, it is a challenge that has been getting increasingly difficult. Let’s just look at podcasting, which has skyrocketed in popularity since we first started doing it in …

Podcasts

ZimmCast 722 – Interviews from NAFB Trade Talk

Chuck Zimmerman

Hello and welcome to the ZimmCast. During this year’s NAFB Trade Talk I interviewed a lot of company representatives and am taking this opportunity to share some of them. These folks had a lot more than just the Golden ZimmComm Microphone in their face! But they are now members of the Golden Mic Club. Here’s who you can listen to …

Agribusiness, AMVAC, Audio, NAFB, ZimmCast

Field Notes from Koch Agronomic Services – Episode 32

Chuck Zimmerman

The Field Notes podcast series from Koch Agronomic Services (KAS) breaks down the science and technology behind agronomy to help growers do more with less. Research Helping Growers Feed the World In this episode, we’ll discuss the importance of research in agronomic inputs. Two scientists with KAS, Stacey Wertz and Harjot Dhaliwal will talk about the challenges and rewards of …

Agribusiness, Audio, Fertilizer, Koch Agronomic Services, Soil

ZimmCast 721 – AWIS Winter Weather Ag Forecast Services

Chuck Zimmerman

Hello and welcome to the ZimmCast. In this episode I’m going to share a timely interview. You’ll hear my conversation with Karl Harker, Vice President for Operations, Agricultural Weather Information Service. AWIS is advertising on AgNewsWire to reach new prospects for their services. That’s what we’ll be talking about as we approach winter which is a very important one for …

Weather, ZimmCast

Sunny Day Rainbow During Deer Hunt

Chuck Zimmerman

I am back from the piney woods for my annual deer hunt. The conditions were perfect. We had mostly sunny days with these very feathery clouds. I assume cirrus clouds. They also created a rainbow in the afternoons. The Crystal Pig Hunt Club had a record opening weekend harvest. I won’t bore you with deer photos but we filled up …

Hunting

ZimmCast 720 – Ag Web Domain Sale and More

Chuck Zimmerman

Hello and welcome to the ZimmCast. In this episode we’re going to learn about special sale of agriculture focused website domains being sold by Dave Larson of Larson Ent. LLC. There are a number of categories and I’ll let him tell you about what is available. After that I’m going to share my wrap-up interview of the 2023 NAMA Fall …

Audio, Marketing, NAMA, Technology, ZimmCast