Next week I’ll be flying out to San Luis Obispo and the California Polytechnic State University to do a little new media training. Scott Vernon has set up a double session for faculty and students titled, “Exploring the New Media: Using Podcasts to Drive Your Message and Expand Your Reach.” This is going to be fun. The idea is to …
Ag Media Summit Awards
Ag Media Summit is the annual awards extravaganza for LPC and AAEA. AAEA, The Agricultural Communicators Network, handed out communications awards for writing, design, mar-com, photography, digital and social media, in addition to the Lifetime Achievement and Andy Markwart Horizon awards. Jim Patrico and Jo Ann Alumbaugh were honored for their career achievements, and Cassie Yontz with Charleston-Orwig received the …
Talking to Cal Poly
Today I had the honor to speak to Dr. J. Scott Vernon’s class at Cal Poly. We Skyped. So much easier than flying! I got to talk about the transition from traditional to new media and social media. Questions included what kinds of skills and/or programs a student needs today to successfully enter an agricultural communications career. My answer included …
Why Ag is a Noble Profession
The agriculture industry would probably agree that they are a noble profession. But many on the outside don’t see it that way, especially students getting ready to emerge from college and have started their job search. Yet according to Dr. Scott Vernon, a professor in the Agricultural Education and Communication Department at Cal Poly State University in San Luis Obispo, …
Meet New AAEA and LPC Presidents
The ZimmCast is produced this week in the lobby/registration area at the Agricultural Media Summit. I’m posting as the first break is ending and now it’s time for more professional development sessions. My interviews were recorded on a new app I have for my iPhone. They didn’t come out sounding as good as I’d like but they are okay. In …
We Really Do Love Farmers
According to a new poll, we really do love farmers. A nationwide survey conducted for the National Corn Growers Association (NCGA) found broad public respect and trust for family farmers and support for corn as food, feed and fuel. Ninety-five percent of those polled find farmers to be trusted messengers on issues such as agriculture, corn products and ethanol – …
Ag Students Key to Correcting Food Critics on Campus
College students with agriculture backgrounds are finding the need to defend modern agriculture and correct misinformation about food production that is being worked into class curriculums. Some classes are now requiring students to read books like “Omnivore’s Dilemma,” watch movies like “Food, Inc.” and see presentations by critics of modern agriculture like Michael Pollan. Sarah Downing, a junior at the …
Resisting the Changes in Media Today
I’m sure you all know someone who wishes things were still like they were in the “good old days.” Especially the good old days of agricultural communications and marketing. I know quite a few of them actually. They’re the ones who keep hoping that people will finally get over this whole “internet thing” for example. You know, the ones who …
Cal Poly Ag Publications Class
Here’s Dr. Scott Vernon introducing our podcasting class today. We’ve created a demonstration podcast where I interviewed Erin who will be attending the Ag Media Summit again this year along with 20 other students from Cal Poly. If you’d like to get the demo podcast and listen to Erin then you can use this link. We’re about out of time …
Almonds and Sunsets
It’s been a really productive day here in California working with the ZimmComm Web Man. Look for some AgWired changes soon. I also learned a lot more about my Mac since he’s been on them way longer than I have. After leaving Bakersfield I headed on to San Luis Obispo where I’ll be presenting at Cal-Poly tomorrow. The first thing …
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