Agri-Pulse Announces California expansion

Cindy Zimmerman

Agri-Pulse Communications is expanding coverage into California and other West Coast states with 2,500 subscribers in California now receiving localized Agri-Pulse content through agreements with the California Association of Pest Control Advisors (CAPCA) and FMC Crop Protection.

“We have been planning our expansion into California and the Western states for the past two years,” says Sara Wyant, President and CEO of Agri-Pulse Communications. “We are very pleased that we will be working with two terrific partners to accomplish our goal of providing localized ag and food policy content to this unique market.”

Agri-Pulse will distribute a West Coast edition of the early morning Daybreak Podcast, Daily Harvest email news aggregation, and the in-depth weekly Agri-Pulse Newsletter. In addition, Agri-Pulse has created a West Coast tab on the web site for California and West Coast specific content. In February, Agri-Pulse announced the opening of a news bureau in Sacramento, Calif., led by Brad Hooker.

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