I have touched down in warm and sunny San Diego for the 2016 Cattle Industry Convention & National Cattlemen’s Beef Association (NCBA) Trade Show. Cattlemen & women from across the country have made their way West to take in the latest beef industry issues and network with fellow cattle producers. The trade show is like no other and the Cattlemen’s College tackles all the current issues and trends impacting beef production.
I will be here all week gathering audio content, photos and maybe sending some sunshine your way. Please feel free to download and use for your broadcasts, publications, websites and/or social media channels. A special thanks to our event sponsor New Holland Agriculture for making our coverage possible.