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NCBA CEO Forrest Roberts Moving On

Cindy Zimmerman

ncba-forrestAfter six years of serving as the Chief Executive Officer for the National Cattlemen’s Beef Association (NCBA), Forrest Roberts has announced his resignation, effective July 31. Roberts is leaving NCBA to “pursue other opportunities in the cattle industry and agribusiness” but will remain with the organization until the end of July to help with the transition of staff leadership and his roles in several industry related organizations such as the U.S. Farmers and Ranchers Alliance (USFRA).

“For the past 6 years it has been a privilege to serve as CEO of NCBA,” Roberts said. “While I have decided to turn a new chapter in my career, I leave NCBA with many great memories of the time I spent working with the NCBA staff, state partners, members, producer leadership and stakeholders across the global beef industry.”

“Under Forrest Roberts’ leadership NCBA membership has increased significantly, NCBA is in a solid financial position, convention attendance is at record levels and the NCBA-managed programs to build consumer demand for beef as a contractor to the beef checkoff are achieving significant results,” said NCBA President Phillip Ellis. “In addition, Roberts has strengthened industry partnerships domestically and internationally.”

NCBA Chief Operating Officer Kendal Frazier has been named interim CEO to manage the day-to-day operations, including NCBA staff, until a new CEO is identified.

Beef, NCBA