Before we meet the rest of the New Holland Voice of the Next Gen Contest winners let’s meet one dealer who really got involved with the promotion. His name is Cory Forrester, Forrester Farm Equipment. He’s pictured with Tyler Hubbard, Florida Georgia Line, and his family. Special thanks to Tyler’s photographer for the image.
Cory is what he calls a “pure” New Holland dealer. He only sells New Holland equipment. Cory says that this contest is “the next step for New Holland.” He’s looking for the next generation customer, the 30-somethings who are buying equipment. He says it’s a completely out-of-the-box promotion involving social media. Cory is very enthusiastic about the value of social media in reaching tomorrow’s customer.
Listen to my interview with Cory to hear more of his thoughts on this New Holland promotion here: Interview with Corey Forrester