USFRA Keeps Growing to Educate Consumers

Cindy Zimmerman

usfra-geskeThe U.S. Farmers and Ranchers Alliance® (USFRA) recently surpassed 80 affiliates with the addition of nine new industry partners, but board members Mike Geske of Missouri would like to see that grow even higher.

“We’re all affected by this same food conversation in the United States,” said Geske during an interview at Commodity Classic. “People want to know their food is safe and produced in a sustainable manner. We have to all address that and educate the public about why it is, because if we don’t, they’ll dictate how we’re able to farm in the future. And we don’t need rules based on wrong ‘facts.'”

Geske, who represents the National Corn Growers on the USFRA board, says the alliance has grown rapidly since it began less than five years ago. “It just kind of exploded because so many groups understand the need, but we need more.”

More affiliate groups and companies would help USFRA get the facts out to consumers through efforts such as the Food Dialogies, the movie “Farmland,” and the Faces of Farming program.

Listen to my interview with Mike here: Interview with Mike Geske, USFRA board member

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