How BASF Innovation Specialists Help Farmers

Cindy Zimmerman

basf-science15-nebraskaNebraska farmer Scott Eaton and his BASF Innovation Specialist Jennifer Wood talked about some of the advantages to their partnership during the BASF Science Behind the Right Chemistry event last week in Phoenix.

“We’re a pretty good team,” said Eaton. “We work to develop a plan and try to stick the best that we can to that plan.”

What Eaton especially likes about working with Jennifer as his innovation specialist is that she’s not just there to sell him a product. “That means a lot because we get to coordinate on a less stressful level,” he said, adding that he expects 2015 to be a good year where he plans to plant “heavy beans.” Interview with Nebraska farmer Scott Eaton

For her part, Jennifer sees about 130-140 growers throughout the year and she enjoys helping them. “Our role as an innovation specialist is to be a trusted adviser to help them put a plan in place to help them maximize yields on their farms,” she said. “It goes beyond BASF’s portfolio so with a lot of growers I work with we talk about fertility, or hybrids, or insect issues.”

Listen to my interview with Jennifer here: Interview with Jennifer Wood, BASF

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