During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows.
What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO debate as a good example. Activists are using emotion to make their points and I think we need to get emotion in our messaging too. That doesn’t exclude including scientific information. Julie has an example in our interview.
Listen to my interview with Julie here: Interview with Julie Borlaug