The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference.
Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe that is the “hub” of your social media wheel. He starts out talking about purpose and keeping that brand purpose in mind. For General Mills it is nourishing lives. So the stories they tell keep that as their ultimate purpose.
He also makes a point about how your content has to be sharable. As in, will anyone care? Will they be compelled to share this content. And finally, ask, how did it do? Have a way to gauge what is working and what isn’t.
You can listen to my interview with Kevin to get some more tips from him: Interview with Kevin Hunt
