I am still looking for a photo of Jerry Harrington, DuPont Pioneer Sales & Marketing Public Relations manager, that I want to use for this post. When I find it I will update it. In the meantime you get the pensive, paying attention Jerry Harrington from a conference at Dupont Pioneer headquarters in Iowa. The big news is that after …
NAMA Happenings and Update
The Executive Committee of the National Agri-Marketing Association met yesterday and even though I could not make it thanks to plane problems and weather I got all caught up with President Kenna Rathai this morning. So this week’s program is our conversation in which Kenna talks about what the committee discussed or did during the quarterly meeting. First up is …
Biobased Products – How Important for Ag?
Our latest ZimmPoll asked the question, “How would you rate the job farmers are doing telling consumers where their food comes from?” It looks as though many of you feel their efforts are good to fair, but as farmers continue to engage in storytelling activities such as the Food Dialogues and social media, more can be done. Our poll results: …
Teaching Starts at Home
As a mom who works in the agriculture industry, it’s important that my children know where their food comes from. For instance, when I read “Johnny Tractor” books with my 2-year-old daughter and she sees the picture of the cow, she knows the cow has an udder and we get milk from a cow. As a sidebar note, the movie …
Elevance Exemplifies Biobased Product Diversity
One of the many biobased product companies represented at the USB Biobased Products Stakeholders’ Dialogue this week was Elevance Renewable Sciences, which produces a wide array of materials from renewable oils like soybeans. “We make products targeted at three broad market industries,” says Andy Shafer, EVP for sales and marketing. “The consumer and industrial space where we make ingredients for …
NAMA Exec Comm Meets
Thanks to our fearless National Agri-Marketing Association President, Kenna Rathai, I can share a photo from today’s Executive Committee Mtg. I should be there. But I’m not. I want to be there. But I’m not. And it’s not Delta’s fault. I got as far as Atlanta today. My flight to the meeting in Chicago was delayed and after we boarded …
Zimfo Bytes
Syngenta and Anheuser-Busch InBev announced a partnership to secure the sourcing of high-quality malting barley, the key raw material for the beer industry. Periscope, announced that BASF Corporation has selected Periscope as its new agency of record for the Agricultural Products North America Business Unit including U.S. Crop Protection, its Specialty Products Division and Functional Crop Care. Syngenta and Delta …
Meet ASTA’s New Second Vice Chair
Mark Herrmann with Monsanto’s vegetable seed division is the new second vice chair of the American Seed Trade Association (ASTA) after elections held during the annual meeting last week in Indianapolis. “The seed industry has been an exciting place to be for the last 30 years,” said Herrmann, who has been involved with ASTA for about 20 of those 30 …
Farm Progress Show Outdoor Concert Announced
The 2014 Farm Progress Show and the Iowa State Center are pleased to present Jerrod Niemann with special guest Craig Campbell in an outdoor concert at the newly renovated ISU Harvester Plaza on Wednesday, Aug. 27, in Ames. This concert is held in conjunction with the 2014 Farm Progress Show to be held in Boone, Iowa on Aug. 26, 27 …
Dairy in the Food Dialogue
The CEO of the International Dairy Foods Association, Connie Tipton (pictured on right), took part in the USFRA Food Dialogues in Chicago. The topic was Integrity in Food Marketing and as with other panelists I asked her what this means to her personally. Connie says, “You know every company has to figure out how to position their product but to …