High Standards Required for Food Marketing

Chuck Zimmerman

USFRA Clarke CaywoodRecent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing.

I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well as social meaning and that “law is a minimum and ethics or integrity are a much higher standard.” He says integrity is food marketing is one of the most important areas to have it since food is a product we consume. Can’t disagree with that! Listen in on our conversation to hear more of Clarke’s thoughts on this subject.

Interview with Clarke Caywood

USFRA Food Dialogues Chicago Photo Album

Ag Groups, Audio, Food, Marketing, USFRA