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Can Farm Movies Help Public’s Image of Agriculture

Jamie Johansen

New Holland ZimmPollOur latest ZimmPoll asked the question, “How will you celebrate Ag Day?”

National Ag Day is nothing new to the agriculture community, but that doesn’t weaken the importance of it’s purpose. Our poll results showed an even spread of those heading to D.C. to celebrate Ag Day, participating via social media and taking a farmer to lunch. It was also evident that there were many state and local events happening nationwide. Others shared that eating good food while toasting American farmers was on their schedule. We all took part in festivities no matter big or small.

Our poll results:

  • In Washington DC – 21%
  • State or local event – 17%
  • Through social media – 21%
  • Take a farmer to lunch – 21%
  • Other – 13%

Our new ZimmPoll is now live and asks the question, “Do you think farm movies can help the public image of agriculture?”

National Ag Day activities were special this year because of of two great documentary films about farming. There was a private advance screening of Farmland and the national premier of The Great American Wheat Harvest for those lucky enough to get a sneak peek. There is no question we in the agriculture community need to stop sitting on our hands and tell our ag story so it is not told by others inaccurately. Are these movies doing just that? Do you think farm movies will help improve the public’s opinion of agriculture?

ZimmPoll