Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference.
Christina says that the purpose of the session was “to capture the momentum that a lot of our companies built during the EPA comment period. They reached out as they never have before to their employees, to their investors and local communities and general supporters.” Many ventured into social media for the first time and she says they want to keep that momentum going regardless of where the EPA decision on the RFS ends up.
You can listen to this week’s program here. Social Media with Christina Martin
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