A Local Business Supplying Local Feed

Chuck Zimmerman

Jeff and Jen WiseMeet the Wise family. A family of five who randomly found a demand for a niche market and jumped at the opportunity with O.H. Kruse.

I visited with Jen & Jeff Wise of Wise Acre Feed and Supplies, in Sanger, CA. Jen is a radio personality on KMJ, Fresno, CA. Locals might know her as Jennifer Lipp. In just 10 months, Jen shares how they went from two chickens to 144. After an O.H. Kruse employee heard Jen talking about her chickens on the radio, he asked her to try their feed. She explained how excited she became when she opened the bag and it smelled like real food, not grain. After a month on the feed, the eggs were creamier, the coops smelled less and a hen who never grew feathers, grew them.

Jen and Jeff were hooked on the product, but soon found out that it wasn’t carried by local feed stores. They quickly decided that they needed to open a feed store and provide customers with the same connection to their food as they had found. But the business they opened was unique, they decided that they would exclusively carry O.H. Kruse products.

A local business supplying local feed. Jen says, “I am interested in everything local. I’m interested in what people in the community are doing and I am very interested in finding out how people tick.”

You can find out more about the Wise family and their new business venture on their Facebook page.

You can listen to my interview with Jen and Jeff here: Interview with Jen and Jeff Wise

2013 O.H. Kruse Photo Album

Agribusiness, Audio, Feed, O.H. Kruse