RFA Ethanol Podcast

Selling Value in a Competitive World

Chuck Zimmerman

Jay Kelley AdayanaHow do you sell value in a competitive world? That’s the question that Jay Kelley, Adayana, answered for attendees at the O.H. Kruse Grand Opportunities event today. I visited with him and Kevin Hamilton, also with Adayana, during our lunch break to get some of their thoughts on this subject.

One of the things Jay suggests is listening to your customers and to ask them questions. That seems like good advice. It’s about finding what differentiates yourself from your competitors. Kevin says Adayana creates custom training programs for clients like O.H. Kruse and in fact they started out asking questions before creating the presentation here today.

You can listen to my interview with Jay and Kevin here: Interview with Jay Kelley & Kevin Hamilton

2013 O.H. Kruse Photo Album

Agribusiness, Audio, O.H. Kruse