New Holland Ag/Construction Integration

Chuck Zimmerman

New Holland North America Marketing TeamThe integration of agriculture and construction equipment lines under one marketing team has been a big focus for New Holland this year. Here’s the North America marketing team: (l-r) Mark Hooper, Director of Marketing; Dan Valen, Manager, Pro Work Tools; Abe Hughes, Vice President, New Holland North America; Ken Snover, Brand Communications Manager and Paul Wade, Brand Marketing Manager. The team has brought in a group of media representatives from the construction industry along with a couple of ag media like myself to talk about all the products that New Holland has for the construction and landscape industry. It’s interesting how many of the products we’ll be talking about also have applications in the ag industry.

Later today we’ll be outside learning about New Holland tractor loaders, tractor loader backhoes, compact excavators, compact wheel loaders, compact track loaders, compact utility tractors and Rustlers. We will be doing some ride and drive and I hope to share some video and more following the event today.

To get an overview for why we’re here at New Holland headquarters in New Holland, PA I spoke with Mark Hooper. As you’ll hear Mark say, the integration of ag and construction really has been a focus for the company this year. He says, “We really want to put more focus and emphasis on our promotions and how we go to market and get close to our customer and a lot of these media represent those customer bases very well and we wanted to make sure we were highlighting our brand and our products.” He talked about how there are customers who use both ag and construction type equipment in addition to the traditional customer bases for each segment.

Listen to my interview with Mark here: Interview with Mark Hooper

I’ve got a lot of photos for you to enjoy and share from the event: New Holland Construction Equipment Media Event Photos

Agribusiness, Audio, New Holland