The World Market at the Alltech International Symposium played host to several companies. Walking through the market an attendee had the opportunity to taste test meat, bread or cheese, but one of the most popular attractions was the Chaney Dairy Barn ice cream.
The Chaney family dairy is located in Bowling Green, Kentucky. The dairy farm has been in the family since 1888 and currently milks about 50 Jersey cows. In 2003, they opened the Chaney Dairy Barn selling ice cream. This product goes hand-in-hand with their popular agritourism business. The farm played host to approximately 8,000 kids last year. One of their more popular events is Ice Cream and a Moovie that was recently chosen as a top 20 event by the Southern Tourism Society.
I caught up with Carl Chaney, co-owner of the Chaney Dairy Barn, scooping ice cream at the world market. It was really interesting to talk with him about their operation and how they market their products. When asked how he markets his product, Chaney said, “Anyway I can.”
You can learn more about the Chaney family and the Chaney Dairy Barn at their website.
Listen to the whole interview here: Chaney Dairy Barn