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Food Branding Important in Reaching Consumers

Maggie Seiler

alltech-symposium-13-8One of the Tuesday morning sessions at the Alltech International Symposium included a Food Branding Panel. The panel was made up of individuals with experience in the restaurant business, retail, local foods, social media, and science. According to Dr. Mark Lyons, Vice President of Corporate Affairs for Alltech, the panel was a really good opportunity to talk about miscommunications and issues with sharing information about a company’s product with consumers.

While discussing the problems surrounding food branding by companies, Lyons said, “We are not really engaged. We are scared. We’re concerned. We jump to a lot of conclusions that actually are incorrect.”

The panel talked a lot about the miscommunications and mistakes that are made when communicating between brands and consumers. David Wescott, Vice President of APCO Worldwide and the social media panelist, left the audience with a message for 2020. He said companies must break out of their communities and embrace their customers in order to survive.

Listen to the full interview with Dr. Mark Lyons here: Dr. Mark Lyons's Remarks

2013 Alltech International Symposium Photo Album

Agribusiness, Alltech