The National Milk Producers Federation (NMPF), along with the Center for Food Integrity and the U.S. Pork Sector jointly launched “See It? Stop It! Animal Care Starts With You.” A campaign to give proactive demonstration of agriculture’s commitment to farm animal care. The initiative demands that if signs of animal abuse, neglect, mishandling or harm are seen, then we have an obligation to report it immediately.

Though these acts are uncommon, See It? Stop It! gives animal care providers resources to easily report what they witness.

Betsy Flores, NMPF’s Senior Director of Animal Health and Welfare, stated, “Care of animals could not be more important to farmers. Having a system in place to contact any of several authorities is imperative, and ‘See it? Stop it!’ provides that resource. This initiative combines well with the dairy industry’s National Dairy FARM Program: Farmers Assuring Responsible Management to ensure the well-being of animals in our care.”

“As the nation’s oldest animal protection organization, the American Humane Association (AHA) has a long history of involvement with programs that help assure proper animal care,” said Kathi Brock, National Director of the Farm Animal Program for AHA. “It is critical for farm management to set clear expectations for animal care and to have zero tolerance for animal mistreatment. We believe ‘See It? Stop It!’ provides the tools to help set those expectations and a mechanism for reporting abuse which supports the proper care of America’s farm animals.”

The U.S. pork and dairy industries have provided funding for the program and believe it is a great way to add to their already existing strong animal care programs.

“The Pork Quality Assurance® (PQA Plus®) program outlines best practices for proper animal care,” said Sherrie Niekamp, director of animal welfare for the National Pork Board. “The ‘See it? Stop It!’ initiative meshes well with the core principles of PQA Plus that pork producers have followed for more than 20 years.”

For more information about the program and an employer checklist, guidance for integrating the program into existing animal well-being programs, posters and employee training visit www.seeitstopit.org.