Bayer is celebrating 150 years of “Science for a Better Life.”
“Not too many companies really have that heritage and we’re really proud of that because that really describes our long term commitment,” said David Hollinrake, VP of Agricultural Commercial Operations Marketing for Bayer CropScience.
While agriculture is just one segment of Bayer, it is a significant one. “Agriculture is certainly the focus this week and the focus of my role but Bayer is significantly larger than just agriculture,” David told me. “We call ourselves a life sciences company – we have crop science, health care, animal science and material science – so we span a lot of scientific categories and our mission is science for a better life.”
David says the agricultural side of Bayer has diversified over the last couple of years to encompass the entire cropping pattern. “Think of it as crop protection, seeds, biotechnology – really creating what we call integrated solutions,” he said.
Listen to my interview with David here: Interview with David Hollinrake