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Paulsen Updates Digital Media Thought Paper

Chuck Zimmerman

Paulsen Marketing has updated their thought paper, “Digital Media’s Evolution and Impact on Telling Agriculture’s Story.” You’ll now find some new insights into how the digital communications age is affecting the agribusiness world.

Digital media has been a game-changer for ag communicators to deliver content to audiences. Paulsen public relations spoke with prominent ag communicators who shared insight about how digital media has transformed the way news is gathered, delivered and how agriculture’s story is told.

Their dialogue in this Thought Paper describes key trends and behind-the-scenes secrets that marketers and PR professionals can use to reach media and consumers of content with effective and interactive messages.

We’ll share inside information about the way ag journalists are using new digital tools and explore how mobile technology will influence the future of digital.

Here’s an example of some of the information you’ll find in the paper regarding the growth of mobile technology.

According to a recent survey conducted by Prosper Mobile Insights, half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device. Overall, 7 in 10 smartphone or tablet users (69.3%) conduct at least one web-based activity solely with their device:
• 45.3% admit to mobile-only Internet searches.
• 42.3% connect with friends on Facebook sans stationary computers or other Internet-capable devices.
• 29.6% say they conduct all their online banking on a mobile device.

I got to chime in with some thoughts on mobile as did some other folks and you can find all of those insights in the full paper available from the Paulsen website.

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