Building Relationships With Consumers

Chuck Zimmerman Leave a Comment

The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. Tom took over moderating duties for Tom Brand, NAFB, Executive Director, who could not attend due to a family emergency.

Tom’s topic was “Strengthening the Bond.” I took that to mean a discussion about relationships and I was right. His message was that “the farmer has a story to tell and that the farmer should tell to consumers.” By doing that we can build the relationships that will help them better understand where our food comes from. And he also points out how farm broadcasters can help tell the story of the farmer.

You can hear my interview with Tom here: Interview with Tom Steever

2012 Animal Agriculture Alliance Stakeholders Summit Photo Album

Thanks to the National Cattlemen’s Beef Association and United Soybean Board for their sponsorship of our coverage of this year’s Summit.

Ag Group, Animal Agriculture, Audio, Brownfield

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