How GROWMARK Uses Social Media to Recruit

Cindy Zimmerman

GROWMARK’s gold-standard internship program is over 50 years old and it keeps growing because they are using all of the latest social media tools to reach students about the potential for career opportunities within the vast cooperative system.

“Social media has allowed us to continue to enhance our traditional recruiting efforts,” says University Relations Manager Ashley McClintock. “We utilize Facebook, Twitter and Linkedin to connect with individuals who may not have met otherwise and it allows us to stay in touch when we’re not on campus.”

Ashley says they also use social media to inform students about career fairs and other events. “We’ve also handed out cards that show the event so students can partake in conversation and even win prizes,” she said.

The 12-week GROWMARK internship program allows students to get hands-on experience in various areas. “This is a win-win for the students and GROWMARK as it allows the students an opportunity to clarify their career goals and gives us a chance to see if they could have a successful career with the company,” Ashley says. The 53rd annual GROWMARK internship program will kick off May 20 with 51 students representing 21 universities across North America, working in a number of different areas.

Listen to my interview with Ashley here: GROWMARK's Ashley McClintock

Another social media tool GROWMARK uses to recruit is YouTube. Take a look at the video below about the internship program.

Audio, GROWMARK, Social Networking, Video