The vision of Novus International is “To help feed the world affordable, wholesome food and achieve a higher quality of life.”

That is a vision this global animal nutrition company shares with the U.S. soybean industry, with exports around the world accounting for more than half of annual production. “A lot of commonality in that and a lot of opportunity to work together and have complimentary efforts to do the right thing, not only for agriculture and livestock production, but for mankind,” said Novus International Director of Product Management Wendell Knehans, who participated in the US Soybean Export Council Animal Utilization Stakeholders meeting in Seattle this past weekend.

Wendell gave a presentation at the meeting to provide an overview of Novus and possibilities of partnership, explain some of the technical services that Novus provides in the livestock industry, and discuss some of the mutual opportunities.

Listen to my interview with Wendell here. Wendell Knehans with Novus International
USSEC First Animal Utilization Stakeholders Meeting Photos