Gibbs & Soell is the highlight in this week’s ZimmCast. This is another installment in my series of interviews with the leadership of agricultural marketing and communications agencies. I spoke with Ann Camden, Senior Vice President. You can bet we talked about social media and how that has impacted their business. But we also talked about sustainability.
Gibbs & Soell conducted a survey this year on the subject of how consumers perceive what a company is doing to be more sustainable. The agency has a Greentech & Sustainability Practice to assist customers in this area.
The 2011 Gibbs & Soell Sense & Sustainability® Study – the annual survey that gauges consumer and business perceptions on the corporate commitment to “going green” – shows a disturbing gap in communications.
Our research found that although 88% of business leaders report their company is “going green,” only 29% of executives and 17% of consumers believe that a majority of businesses are committed to sustainability.
The message is crystal clear: Many companies have taken steps on the path toward sustainability, but their stakeholders remain skeptical of their progress. More details about the study can be found online here.
Learn what else is new with Gibbs & Soell in this week’s program: Getting With Gibbs & Soell
Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.
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