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CommodityUPDATE Receives Investment From Farm Journal Media

Chuck Zimmerman

Commodity UpdateOur good friend Joel Jaeger, CommodityUPDATE, has a big announcement today. I just got off the phone with him so you can hear it from the man himself: Interview with Joel Jaeger
Joel JaegerIn a joint announcement today, CommodityUPDATE, LLC, and Farm Journal Media announced that Farm Journal is making a significant equity investment in the company. The agreement strengthens CommodityUPDATE’s leadership position in the rapidly expanding mobile marketplace in agriculture and creates new cross-media marketing opportunities for companies striving to effectively engage with the nation’s top farmers.

Founder Joel Jaeger will remain CEO of CommodityUPDATE and continue to manage the Jaeger family’s controlling interest in the company they formed in 2006. Two Farm Journal Media executives will join the board of directors, and the Farm Journal Media sales team will play a direct role in expanding sponsorship of the mobile service.

Jaeger says the partnership will help agrimarketers more effectively reach the nation’s top farmers via a diversified media portfolio that integrates mobile, the fastest growing segment of the marketing mix.

“Since we launched the business, the mobile medium has evolved, and so too has the way companies communicate with farmers,” he says. “Used properly, mobile provides the direct, interactive and immediate connection to the farmer that we all seek, while complementing and connecting with other media and campaign elements.”

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