Pioneer Hi-Bred announced IMPACT today. That’s Intensively Managed Product Advancement, Characterization and Training trials. The announcement was made at a press event in their exhibit at the Farm Progress Show. I spoke with Brent Wilson about the new initiative. You can listen to him describe what this means for Pioneer’s customers in my interview below.
Pioneer Hi-Bred announced plans to expand a new, innovative research initiative across North America for the 2011 growing season. The program supports a 50 percent increase in the number of experimental products Pioneer can test to help growers ultimately get the right product on the right acre to maximize productivity.
Pioneer’s IMPACTTM program, which stands for Intensively Managed Product Advancement, Characterization and Training trials, will significantly increase Pioneer’s investment in local research and development, helping to maximize grower productivity and profitability. These plots provide local testing of multiple products at the last stage before they are advanced for sale to growers. Evaluations take place on growers’ farms, emphasizing local testing to match products with regional growing conditions.
The IMPACT program also marks a unique cooperative effort between Pioneer’s research efforts and its sales organization, linking product development and advancement with the company’s “Right Product, Right Acre” strategy to help producers get the best results from each acre.
Full Release
You can listen to my interview with Brent Wilson here: Interview With Brent Wilson
AgWired coverage of the 2010 Farm Progress Show
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