Do You Know What Successful Farming Knows

Chuck Zimmerman

ZimmCast 257Enter to win a free iPad. I thought that would get your attention. You can enter to win if you stop by the Successful Farming booth at the NAMA Connection Point during the 2010 Agri-Marketing Conference. Successful Farming is once again sponsoring AgWired coverage of the conference and we’re glad to see them helping boost Apple profits! By the way, they did a web survey of farmers the day the iPad became available and 1/3 said they would like to purchase one.

In this week’s ZimmCast I talk with John Walter, Agriculture.com, about trends in ag media today and what he sees in the future. John is a social media superstar and very proud of the company’s young farmer social networking site, Farmers for the Future. He says they have over 3,000 people registered in the network and recently had two of them get married after meeting via the network.

In our discussion John shares some information from recent Successful Farming research projects. They’ve been getting a complete “farmer insight” and to get the full story you’ll need to stop by their booth at the NAMA conference or contact your SF representative. Their research documents how farmers are using various forms of media, including online, for several years now and it is eye opening for anyone who still thinks nothing has changed.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

You can listen to this week’s ZimmCast below.

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Audio, Media, NAMA