International marketing was the focus of a press conference held by the United Soybean Board at Commodity Classic. First up on the podium was Phil Bradshaw, USB Chairman and a soybean farmer from Griggsville, IL.
He spoke about future efforts to increase soybean exports as conducted by the USB. A record 1.56 billion bushels of soybeans were exported in the most recent marketing year which is “every other row of soybeans produced in the United States.” He says the USB has just selected a new organization to represent soybean growers on the international level. That will be the newly re-organized U.S. Soybean Export Council.
You can listen to or download (mp3) Phil’s remarks here: cc-10-usb-bradshaw.mp3
The next person to speak was Jim Call, USB International Marketing Chair and a soybean farmer from Madison, MN.
Jim says the new model that USB has selected to increase soy exports will allow them to better coordinate on planning with exporters and customers. They expect to decrease the duplication of efforts and invest Checkoff dollars more wisely.
You can listen to or download (mp3) Jim’s remarks here: cc-10-usb-call.mp3
Last to address the press conference was Ike Boudreaux, USSEC Chairman and a soybean farmer from Lebeau, LA.
Ike says the USSEC is proud to have been selected by the USB to execute the new international marketing model. The new efforts will begin October 1, 2010. He says that USSEC is updating its operational structure in order to earn the business. He describes some of the elements of the plan they will be putting in place which includes targeting six key markets.
You can listen to or download (mp3) Ike’s remarks here: cc-10-usb-boudreaux.mp3
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