Starting March 1, the National Association of Farm Broadcasting will have a new Executive Director. He’s Mark Vail and many of you know him from his career in farm broadcasting both on the microphone and in management. In fact, Mark was just serving again on the NAFB board! So they’ve got a new staff leader with strong roots in the business and experience at all levels. Makes sense to me.

I spoke with Mark about his career move this morning and you can listen in to our conversation in this week’s program. Mark says he really looks forward to continuing to work on behalf of two of his favorite industries, agriculture and broadcasting. He’s going to walk the talk, at least that’s his goal. Mark says that the changes in communications technology along with the globalization of agriculture present some challenges for NAFB but he wants the relationship between farm broadcasting and agriculture, especially in the area of marketing to remain strong.

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You can listen to this week’s ZimmCast below.

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