RFA Ethanol Podcast

National Beef Ambassadors in Action

Amanda Nolz

NBAP-WinnersMy favorite youth agriculture organization, the National Beef Ambassador Program (NBAP), is busy working on behalf of America’s beef cattle producers. Their latest efforts took them to Wooster, OH where they visited the Certified Angus Beef (CAB) headquarters to take part in their Building Blocks for Success Seminar. As the NBAP Team learned about successful marketing programs, grassroots consumer education strategies, as well as an overview of sales and trade marketing within the industry, the beef ambassadors took away important messages about the beef industry and about how they can make a difference as youth leaders within the beef cattle business. Here is what a few of the team members had to say about their experience…

Jackson Alexander found CAB’s role in selecting cattle for the program interesting. “The cattle selected are only the best and we were able to experience “Angus Beef at it’s Best!” The trainers and CAB employees educated us so much about industry issues, selection and grading processes, and marketing strategies facing their business. Not to mention they kept us well fed and made us feel right at home.”

Malorie Bankhead felt learning from professionals that exhibit great passion for the beef industry not only taught her about the Certified Angus Beef Brand, but it also taught her to hold tight to her passion for the beef industry. “I will always remember that the integrity of the beef industry is that which the members of the industry believe in and uphold wholeheartedly and that Certified Angus Beef makes for a positive, memorable experience within the beef industry!”

About the photo: National Beef Ambassador team members include: Malorie, Bankhead, Calif.; Rebecca Vraspir, Wy.; Ellen Hoffschneider, Neb.; Jackson Alexander, Okla.; and Amanda Laurent, Texas. Read more about their travels and beef promotional and educational efforts at their blog.

Beef