Digital Potatoes
The U.S. Potato Board got some recognition for balancing traditional and digital media recently. Their target?
She’s called “Power Mom.” “Momfluential.” “Chief Purchasing Officer.” Even “Mogul Mom.” She is the United States Potato Board (USPB) Domestic Marketing program’s primary target: women, 25-54 with kids younger than 18 living at home. She makes at least 80 percent of the decisions regarding her household’s spending, and she doesn’t make those decisions passively.
The USPB presented a case study at the “M2Moms Annual Conference”, a professional development conference for marketers.
Meredith Myers, USPB Public Relations Manager, was part of an interactive panel in October, along with the Vice President of Marketing for iRobot and Director of Consumer Public Relations for Hallmark Cards. These professionals came together and discussed, to a packed room, how their unique approaches directly reach “momfluentials” and are generating measurable results.
Some of their digital outreach includes:
Potato Goodness Website
Mom’s Dinner Helper
Facebook Fan Page
YouTube Channel
If you're involved in agriculture then you should become familiar with HumaneWatch.org.
2 Comments
Dan Mandle
Love it! Any idea how to access the case study for those who didn’t attend the M2Moms Annual Conference?
Meredith Myers
Hi Dan,
Because it was a Q&A panel, there really wasn’t a set script. However, if you are interested in discussing certain aspects of our experiences, I’d be glad to share. You can e-mail me at meredithm@uspotatoes.com.
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