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Social Potatoes

Chuck Zimmerman

Baking a potato is not a difficult thing to do unless you’ve never done it before and have no idea how. There’s help for consumers now from the U.S. Potato Board.

Potato classics go convenient and digital. The United States Potato Board (USPB) recently launched a campaign to help remove the time-barrier between busy moms and potatoes. It revolves around a new collection of Quick & Healthy Potato Recipes, and the news is reaching consumers reading traditional food pages and socially surfing the web.

The six most popular online searches for potato recipes—baked, mashed, fries, soups, salads and casseroles—were updated to be “Quick & Healthy” and enhanced with several flavor variations, for a total of 24 new potato recipes to please every palate. Additionally, six, one-minute educational videos were created. This package was introduced on September 18 through a multi- media on-line news release, so in addition to an article touting the quick-and-healthy benefits of meals with potatoes, there are links to recipe pages on www.potatogoodness.com, photos to download, and links to the videos on the Potato Goodness YouTube channel: www.youtube.com/user/PotatoGoodness.

Here’s how to bake a potato:


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