http://agwired.com/2009/09/25/lessing-flynn-gets-reel-social/ What's new in the world of AgriBusiness Thu, 24 May 2012 15:45:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://agwired.com/2009/09/25/lessing-flynn-gets-reel-social/comment-page-1/#comment-58111 JB Sat, 26 Sep 2009 19:13:34 +0000 http://agwired.com/?p=14656#comment-58111 I think that social media marketing can be intimidating for tradional businesses and brands. Do you advertise? Do you start a blog? Do you create a fan page on Facebook? Marketers should enter this marketing medium in the way they enter any other for the first time. Figure out who you want to reach and what you want to say to them. You must be prepared to connect to people on their own terms and in the theme of their dialogue. For example, if you know that 10% of the conversation is going to be about what their doing with new iPhone then figure out if your brand or product has any related attributes. For example Peerset(my company), shows that people who like iPhones disproportionately also like burritos. If you are a mexican restaurant or a grocery chain then marketing to an iPhone owner or fan is smart money. So figure out what things are popular and see how relevant you can be. There is a free tool on our website if you want to discover some of this for yourself. I think that social media marketing can be intimidating for tradional businesses and brands. Do you advertise? Do you start a blog? Do you create a fan page on Facebook? Marketers should enter this marketing medium in the way they enter any other for the first time. Figure out who you want to reach and what you want to say to them. You must be prepared to connect to people on their own terms and in the theme of their dialogue. For example, if you know that 10% of the conversation is going to be about what their doing with new iPhone then figure out if your brand or product has any related attributes. For example Peerset(my company), shows that people who like iPhones disproportionately also like burritos. If you are a mexican restaurant or a grocery chain then marketing to an iPhone owner or fan is smart money. So figure out what things are popular and see how relevant you can be. There is a free tool on our website if you want to discover some of this for yourself.

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