Since I have returned to my family’s cattle operation, I’ve quickly been put in charge of all marketing efforts. For the fair, I developed a brochure about our business, as well as designed stall cards to display information about our cattle. My next task is improving our website (it’s in need of dire help), and starting up a newsletter for our customers.
Of course, these projects take time, and I have to balance these ideas with my writing and speaking duties, as well. Yet, my hope is to help my parents really develop the NOLZ Limousin brand as one that people in the industry will recognize. Today, my questions for AgWired readers include the following: What are you looking for in a good newsletter and website? How long is the newsletter? What topics should it address? What’s the best programs for developing professional online and print materials? How often does a newsletter need to be sent out? Can it easily be sent via email, too?
Any and all advice is greatly appreciated! I’m learning as I go. I’m definitely not a graphic designer! HELP!