It was in January of 2005 that I mentioned Global PR Week 1.0 here on AgWired. The conference was over at that point of course but it was one of those learning tools for me that let me see the power and effectiveness of new media. There was a Global PR Week 2.0 later that year but we haven’t had any since.
I was reminded of this from Steve Rubel’s Lifestream when he pointed us to an article about where we are in media and public relations 5 years after that first event. The article is on Bastien Beauchamp’s Blog. Here’s an excerpt from his conclusion:
The shift from advertising to PR will simultaneously mean a shift from PR to human resources.
The last word goes to Alice Marshall reflecting afterward on the Global PR Blog Week:
“Our single most important contribution (during that event) may have been to shift our industry from the idea of controlling the message and manipulating public opinion to that of presenting the message and cultivating public opinion. This change of metaphor is crucial to successful public relations in a world of increasing transparency. Those who fail to make transparency their friend will find it a formidable enemy. We offer(ed) readers many ideas on how to make transparency their friend.”
You can find Global PR Week 1.0 archived here.
You can find Global PR Week 2.0 archived here.