Can SEO’s and Journalists Really Be Friends? This was the question asked by Rachelle Money at CyberJournalist.net. Because journalists often shy away from “stuffing” key words into their articles to gain online traffic, Money explains the art of using SEO’s and how journalists can use them to improve their writing.

The SEO mantra: ‘content is king’ is one shared by journalists. We’ve always believed writing to be incredibly important. The SEO wants to create great content and the journalist wants to write a good news story. Both SEO and journalist want their articles to be read by as wide a readership as possible. It’s important that they appeal to readers and generate some debate. Maybe it’s the journalist’s ego but we want our stories to cause a stir, we want people to respond to them through comment sites, forums and blogs. That means our stories need to be found on the internet in the first place, and that’s why SEO has to become our new best friend. Put simply, we can use SEO to make sure that many more people read our stories.

So, when you are compiling blog posts, updated your twitter or writing an article for publication, do you think about using keywords to reach a wider readership? If so, what are those key words, and how should a person identify them and use them correctly? The world of journalism is certainly evolving, and those not willing to change might be left in the dust. I thought this article might stimulate some dialogue, so let’s compare notes!