The first session today at Trends in Agriculture was all about a national survey of rural lifestyle people conducted by Susan Spaulding, Market Directions. She worked with the Country Living Association on the survey and the presentation was made jointly by Susan and CLA Director, Courtney Yuskis (pictured).
One of the interesting things I heard was the high level of importance that rural lifestylers’ place on new media. Very interesting. I asked Courtney to tell us some of the things they found out besides this. She says that this group is being hit with a lot of messages from lots of different types of companies and that suggests to me that there may be some real opportunities for companies to do some co-promotions.
You can hear more about the survey in my interview with Courtney here: trends-08-yuskis.mp3
If you’d like to purchase the full survey, contact Susan at Market Directions.
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