Marketing and Media at World Dairy Expo
The first two people I got to know at World Dairy Expo were John Rozum (sales) and Lisa Behnke (media). In fact, World Dairy Diary grew out of an idea that John had several years ago now.
I spoke to them this morning and the main message is “larger,” meaning more people and more exhibitors. Some of the numbers they mention include 717 exhibitors this year and 216 media representatives. Wow. Opening day attendance was up according to Lisa.
You can listen to my interview with John and Lisa as part of our Milking Parlor Podcast:
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World Dairy Expo 2008 Photo Album
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