Helping the Media at WPX
A well-run media center can make all the difference in the world when it comes to covering an event - and the World Pork Expo media center was exceptional.
The main reason for that is Leah Schomburg of TriLix Marketing Group, who has been handling this event for seven years now. She was attentive to the needs of the media, calm - if not always cool, especially today when it was pretty humid - and always had a smile on her face. She and the rest of the staff were more than helpful and pleasant. The last time I saw her today she was offering to give me a ride in the golf cart if I needed it.
Leah tells me that 75-100 media register for WPX each year, with another 50-60 often coming in “depending on the dignitary who shows up for the event.” This year that was Deputy Agriculture Secretary Chuck Conner and one interview Leah set up with him was for MSNBC.
The best part about the media room was good wireless internet access and a quiet, comfortable atmosphere. At the high point on Thursday afternoon, I would say there were as many as 35 reporters working at the same time in different booths in the center and yet there seemed to be a very low noise level. I think the curtains provided good soundproofing.
Listen to my interview with Leah here:
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Or download here:
Leah Schomburg Interview (3:00 min MP3)
AgWired coverage of World Pork Expo is sponsored by:
Cool Interactive Ideas in new media was the topic of a NAMA Boot Camp presentation by Erin Holte, Martin Williams.
