Cotton Incorporated wants consumers not just to know, but to feel the natural attributes of cotton. That’s why the company has developed a new branding campaign, “A Natural Part of Everyday Life.” The campaign will run in approximately 85 malls throughout all 50 states.
“A Natural Part of Everyday Life” spotlights the new Natural(TM) trademark while showcasing images of people enjoying life — in fashionable cotton clothing. The campaign will change seasonally; targeting the mall consumer who according to the Lifestyle Monitor(TM), visits the mall approximately 2.9 times a month.
The campaign invites the customer to experience cotton on various levels. Activities include a four tier marketing strategy that involves traditional marketing, sweepstakes, gift-with-purchase and online components.
Customers can go online to enter “The Natural Part of Everyday Life” sweepstakes where 10 winners will receive a custom Cotton iPod shuffle.