Journalism’s Future and A New Term For You

Chuck Zimmerman

Me RelaxingEvery once in a while the agriblogger gets caught relaxing. This time it was WFMB farm broadcaster, Leah Guffey who got the picture. I received it via MMS this morning.

So you may be wondering, what is MMS? Here’s the definition.

Multimedia Messaging Service (MMS) is a new standard in mobile messaging. Like SMS (Short Messaging Service), MMS is a way to send a message from one mobile to another. The difference is that MMS can include not just text, but also sound, images and video. It is also possible to send MMS messages from a mobile phone to an email address.

Formats that can be embedded within MMS include:

* Text (formatted with fonts, colours, etc)
* Images (JPEG, GIF format)
* Audio (MP3, MIDI)
* Video (MPEG)

Just when you thought you had text messaging figured out.

While I’m on the subject of “new” you should check out this post on “From the X Degree.” via Teaching Online Journalism This is about how you/me/your customer is and will be consuming news or perhaps your own company’s information.

Me WorkingYou might want to say that we’re just “early adopters” and that somehow this means that since not everyone in America is doing this or consuming this then perhaps it’s not something your company or news organization should be doing. Tempting if you’re afraid of the future I guess. However, it is the future of journalism and how people will be and are consuming information.

This second picture is thanks to NAFB Executive Director, Bill O’Neill, who caught me Tuesday right before Sec. Schafer showed up for our Washington Watch meeting.

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