Manufacturers Support of Biodiesel
Ed Hegland is a farmer from Minnesota and currently serving as Chairman of the National Biodiesel Board. He stopped by the New Holland booth here at the Commodity Classic trade show where I got to talk to him about how equipment manufacturers are supporting biodiesel.
Ed says that as a farmer he’s excited to see companies like New Holland and others following their lead to step up and help promote the use of biodiesel, a farm product.
I asked him what other things these companies can do besides providing warranty support for 100% biodiesel. He says that education would be one thing. He thinks the manufacturers need to make sure that dealers and distributors get the right information on usage and handling of biodiesel so customers will learn it and to make sure that they stress quality.
Listen to my interview with Ed Hegland here:
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Marketing to the country lifestyle people is the topic once again of this week's program.
