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Marketing Farm Machinery

Chuck Zimmerman

ZimmCast-159 - Marketing Farm MachineryIf you’ve never attended the National Farm Machinery Show then you really owe it to yourself to wander around the largest indoor show of its kind in the world. I mean it’s big. I didn’t stay for the whole show this year but I think I covered some ground anyway.

While there I spoke with Dan Smaldone, Media Manager for the Kentucky Fair Board which is the organization that manages the facility. In our discussion he talks about how they market the show which includes the fact that 850 different companies and organizations are on display and they are all doing there best to get people there. He calls it a “must exhibit” show for companies in the farm machinery business. With over 300,000 people going through there during the show I understand what he means.

Farm MachineryAs I’ve mentioned before, this year Dan was able to set up a great media room with some of the fastest internet access I’ve found anywhere. Boy does that make our jobs easier. My coverage of the show was sponsored by John Deere and Precision Pays where you’ll find additional interviews than the ones posted on AgWired, some of them still to be posted later this week.

This week’s program ends with music from the Podsafe Music Network. It’s called “Little Bit of Sunshine” by the Dr. Mic and the Brain Ninjas. I picked this song since I’ll be in Florida later this week. I hope you enjoy it and thank you for listening.

You can download and listen to the ZimmCast here: Listen To ZimmCastZimmCast 159 (18 min MP3)

Or listen to this week’s ZimmCast right now:zimmcast159-2-18-08.mp3

The ZimmCast is the official weekly podcast of AgWired which you can subscribe to using the link in our sidebar. You can also subscribe in iTunes

National Farm Machinery Show Photo Album

Audio, Equipment, John Deere, National Farm Machinery Show, Precision Agriculture, ZimmCast