Passionate About Beef
The Beef Ambassadors sure do a good job of getting out and promoting beef. I know passion about the product is necessary to be chosen and Jennifer Rassler, Kempton, PA is one of them.
She decided to get involved since there are so many people in her area who are not educated about where their food comes from. She says they’ve already been on the road at several meetings interacting with consumers.
She says that the program is coordinated by the American National Cattle Women and funded by the Beef Checkoff. She wants consumers to know that the beef industry is here for them and that they’re here to provide a safe and nutritious product for their family to eat.
You can listen to a short interview I did with Jennifer here:
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Marketing to the country lifestyle people is the topic once again of this week's program.
